Jazz Night at the InterContinental Melbourne The Rialto

11/01/2013


James Morrison headlines the Rialto’s Jazz Series event

The InterContinental Melbourne The Rialto has been delving into the world of jazz with The Jazz Series with James Morrison. The event not only provided sophisticated entertainment, but is also part of how the hotel is highlighting the talents of young musicians.

Xena Chiang of the InterContinental Melbourne The Rialto said the luxury hotel, located in the New York End of Collins Street in Melbourne CBD, offers deluxe accommodations to their patrons. “The hotel offers accommodation ranging from Deluxe King Rooms to Iconic suites and conference facilities onsite. There’s also Alluvial Restaurant located in the atrium of the hotel offering daily buffet breakfast, Business style lunch and a la carte dinner,” said Chiang. “Bluestone Wine Lounge and Market Lane Bar both offer intimate seating and a wide variety of Australian and international labels. The hotel is actively involved in numerous charities and recently formed a partnership with Lord Mayor’s Charitable Foundation.”

Intimacy was the name of the game with The Jazz Series. “The Jazz Series partnering with James Morrison is a series of Jazz Nights performing to an intimate audience of not more than 90 per setting with James Morrison and his band performing in Market Lane Bar,” said Chiang. “We have started working with young Jazz talents who perform at Market Lane Bar every Friday night which are free entry to both in house guests and walk in guests.”

“James Morrison is an amazing performer —an all-rounded performer. He is great interacting with his band and with the guests. We’ve never had a dull moment at the event and the event normally lasts around 3-4 hours including an interval in between,” she added. “It’s cliche to say this, but the best part of the event really is just to watch James play and enjoy the music for the night. I love planning this event even though they required my 120% of hard work and liaison. But I love it because I know at the end of the day I get to see James play and I get to really sink in with the music!”

Chiang was able to promote the event through specific targeting. “We have a specific database in our system and also details of the guests who expressed their interests in the past,” said Chiang. “As the seats are very limited, the tickets practically sell themselves. We have very minimal advertising/marketing for this event.”

So far, the series has been a hit with the patrons. “I have received so many compliments about the event and have yet seen anyone who didnt enjoyed the Jazz series!” said Chiang. The success of the event can probably be due to Chiang’s prior planning experience. “For me, it really was “practise makes perfect”… I have the luxury of doing the same event three times in 2012 with very similar set up and run sheet, which means I am more confident each time I organise the event,” she said. “However, I think attention to details is the key to making any event successful. I have no doubt we will have more fun this year with James and less stress in planning the event!”

She also added, “I really love how prompt and efficient Eventgroove is. I know for sure I will get good quality product which will reflect the hotel’s image as a five- star luxury brand. I also love how much control I have over the details we are putting on there.”

You can learn more about the InterContinental Melbourne The Rialto and their calendar of events by checking out their website.


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