My Little Pony: Friendship is Magic Comes to Australia


Melbourne Hosts PonyCon AU: Marebourne

By Monique Jones for Eventgroove

Arrow on Swanston welcomed My Little Pony: Friendship is Magic fans at the PonyCon AU: Mareborne convention in Melbourne, Victoria. The convention, held between the 31st of January and the 2nd of February, gave fans of My Little Pony: Friendship is Magic tons of activities to do and guests to see.

Julian Blair, the President and Treasurer of AusCons Incorporated, the event-planning company behind the PonyCon AU: Marebourne, spoke more about the event.

“Our convention ran over the first weekend of February, and featured guests and well-known creative fans of the TV show My Little Pony: Friendship is Magic,” he said. “We had signings, panels, an auction, and even a concert!” Some of the activities included an after dark concert, voice actors’ panels, a panel for the podcast Flankcasters, a workshop that allowed fans to create their own My Little Pony figurines, artists’ panel, a cosplay competition, and more. The guests who attended included voice actors Andrea Libman and Peter New, comic book artist Paul Abtruse, and comic book writer Ryan K. Lindsay.

Blair leveraged its niche market’s use of the internet to spread the word about PonyCon AU. “We mainly used social media to get the word out,” he said. “While we did put out posters around Melboune, social media was by far our most effective method of promotion, given our niche market”

The convention was extremely well attended. “We had a turnout of about 600-700 people per day, which was a fair bit more than last year,” said Blair. “Everyone I talked to seemed happy with the convention.” Some of the highlights of the event for Blair were the panels. “I personally enjoyed the voice actor panels a lot, given that our special guests were very exciting and funny to talk to, and we had an audience which asked great questions,” he said. “We asked them if they have ever had a Gaytime which while is a fairly regular question to ask an Australian, our guests from Canada were much more confused.

Blair said that for those planning their own conventions or large events, being organized and thinking through is what you’ll need to do over and over and over again. “Planning, planning, planning,” he said. “Get supplies sorted weeks in advance to avoid last minute stress, and open up for tickets and applications even more early to maximise sales and participation.”

You can take a look at what happened at PonyCon AU by visiting the convention’s website. You can also learn more about AusCons Incorporated and the conventions they produce by visiting AusCon’s website.

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